Pricing is the foundation of your Website-as-a-Service business. Get it right, and you'll build a sustainable, profitable agency.
Understanding Value-Based Pricing
Traditional agency pricing is often based on time and materials, but subscription pricing should be based on the value you deliver to clients.
Three-Tier Pricing Strategy
Most successful agencies use a three-tier pricing model that appeals to different client segments:
Standard Tier ($39–49/month)
Perfect for small businesses and startups:
- • Basic website hosting and security
- • Monthly backups and updates
- • Email support
- • Basic analytics
Growth Tier ($89–99/month)
Ideal for growing businesses:
- • Everything in Standard
- • Content updates and SEO optimization
- • Monthly performance reports
- • Priority support
- • Custom integrations
Add-ons & Custom Work
For established businesses with complex needs:
- • Everything in Growth
- • Unlimited content updates
- • Advanced SEO and marketing
- • Dedicated account manager
- • Custom development work
